Last night’s PRSSA meeting went well. It helped enhance many things we have been discussing in the social media class, and many great tools in the industry arsenal. Natalie Rittle, director of client relations for Plexus Web Creations and Audrey Baker of Porter Novelli discussed the facets of social media.
Audrey made some great points about social media tools. Notably:
The new shift in PR facilitates horizontal communications within organizations. It is no longer viable to communicate top-down. Organizations should have a human voice and be at an equal level with the consumer.
She also made a great point that we should not get ahead of ourselves when it comes to new media. Being the first to jump on a new application’s band wagon may not always be a great idea. She used Second Life as an example. Although it is not always a bad idea to be a pioneer in using these applications, her point is don't use a tool just because it is there, but rather see its need first.
Natalie taught us tremendous things about search engine optimization. Notably:
An organization should strategically write its Web site copy to display key words in order to rank high in search engines, but sometimes that forfeits good, clear writing. You may have to decide which is more important and make compromises.
SEO is a great way to show your client substantial results. PR is often times difficult to measure, but SEO follows a kind of scientific method that can be measured with concrete numbers.
Thanks to Natalie and Audrey for sharing their expertise with our chapter!
What were some of your favorite points our speakers made and is there anything else you wish they could have touched on?
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