The Social Media Press Release Gets Booked

We have talked a lot about the social media press release in many of my classes including my social media class. Recently, I have been trying to implement it within my internship position. I work at the Barberitos franchising office in public relations and marketing. Because Barberitos isn’t a huge corporation set in its ways with a looming hierarchy of management, I am given a lot of freedom to try new things. I’ll let you know how my pitching of the SMPR goes later. That’ll be another post.

Enough about me. The SMPR may soon have many more "friends." PRXbuilder.com, a SMPR creation tool has been redesigned to work within Facebook.

Shannon Whitley, president of Whitley Media the provider of the PRX Builder, announced on his blog the release of the new Facebook application.

Whitley describes it:

"PRX Builder, the Social Media News Release creation tool, has been totally redesigned to work within Facebook.

No need to remember a separate user id and password – 
PRX Builder now seamlessly integrates with Facebook using your Facebook
account. Distribute releases using Facebook Messages & Posts.

Automatically post releases to Newshound, a Facebook news application.

Additional features, coming soon, will make it even easier to share your news with your Facebook friends. This is a fantastic way to virally spread your news."

I wonder how many professional practitioners would utilize the Facebook application to distribute their releases. Do you think using Facebook as an outlet for the SMPR may make your message look like spam? Or, do you think you could use it to legitimately reach more of your chosen demographic? You may not be able to control who receives your message, but isn’t that the point of social media? Putting the information out there to engage others in a conversation may be more important than the control. I'm not sure who I would be distributing my news releases to on Facebook. I can't imagine a reporter or even a regular "facebooker" that would perceive anything like that seriously In the Facebook world.